01
Product Research
I help evaluate the product, customer demand and competition before spending heavily on ads.
Demand · Customers · Competition
Performance / Media BuyerCairo · Working with e-commerce brands
I help e-commerce brands get better results from paid ads.
I work on the key things that affect ad results — the product, pricing, ad creatives, campaigns and performance data.
Product→Offer→Creative→Paid Ads→Data→Scale
01 / Perspective
Better ads start with the right basics.
Before increasing ad spend, I look at the product, price, offer and creatives. This helps me understand what needs to improve and where the ad budget should go.
02 / What I help with
What I can help your store with.
02
Pricing & Offers
I help review pricing, discounts, bundles and profit margins so the offer makes sense before we try to scale it with ads.
Price · Profit · Discounts · Bundles
03
Ad Creatives
I help decide what ad content to create, which hooks and ideas to test, and what to improve based on the results.
Hooks · Ideas · UGC · Testing
04
Core expertise
Paid Ads Management
I set up, manage and improve paid ad campaigns — including testing, budgets, retargeting, scaling and reading the results in Ads Manager.
CPM · CTR · CPC · CPA · ROAS
03 / Approach
How I work, step by step.
Understand
Understand the product, customer, competition, pricing and profit margin.
Build
Prepare the offer, ad ideas, testing plan and campaign setup.
Test
Test different creatives, audiences, offers and campaigns.
Analyze
Check the important numbers to see what is working, what is costing too much and where customers are dropping off.
Optimize
Find the main problem, move budget where it works best and improve the next test.
Scale
Increase the budget when the results are strong and the business can handle more orders.
04 / Paid ads
I use the numbers to decide what to do next.
I manage the full ad process: research, campaign setup, testing, daily optimization, scaling and reporting. I also compare the ad numbers with what is actually happening in the store.
Reading the resultsSimple example
CPMCost to reach people
Audience + competition
CTRPeople clicking
Is the ad interesting?
CPACost per order
How much an order costs
CVRStore conversion
Do visitors buy?
What I seePeople click the ad, but orders are still expensive→What I checkIs the problem the offer or the store?
05 / Selected work
RHAL — hands-on experience with an e-commerce brand.
Fashion e-commerce · Brand project
A real e-commerce project where I worked on the product, pricing, offers, ad creatives, website and Meta Ads — not just campaign setup.
Scope
Product & positioning
Pricing & bundles
Ad creative ideas
Product-page review
Meta Ads testing
Pixel setup
Results analysis
Key learning
Ads work better when the product, offer, creative and website all support each other. That is how I now look at every account I work on.
06 / Why work with me
I find what needs fixing before spending more.
01
If ad results drop, I check more than just Ads Manager.
02
I use customer behavior and ad results to decide what creatives to test next.
03
I check profit margins and cost per order before increasing the budget.
04
I test one clear idea at a time instead of making random campaign changes.
07 / Start a conversation
Have an e-commerce store
you want to grow?
Send me your store or Instagram page. I’ll look at the product, pricing, creatives and current ads to see what can be improved first.
Discuss your store on Instagram ↗